Impressive Results for Subway Breakfast Rewards Campaign
After only five weeks, the Parkersburg, WV/Marietta, OH area Subway Restaurants are seeing impressive results of their Breakfast Rewards Campaign, with many customers participating in the promotion and an increase in business during their breakfast hours. Subway Restaurants chose to rollout the chain’s new breakfast menu by rewarding loyal lunch and dinner customers for visiting Subway during breakfast hours. Subway began offering breakfast products on March 29th. Since that time, customers who participate in the SUBWAY® CARD Loyalty program have been offered 20 bonus points for visiting Subway before 11:00 a.m. Point-of-purchase signs and receipt messages remind SUBWAY® CARD customers with the message: “Come back with this card within three days and visit Subway before 11:00 a.m. to receive 20 bonus points with any purchase.”
During this promotion, more than 30 percent of Subway’s customers have responded to the offer, collected 20 bonus points by participating and tried Subway Restaurants’ delicious new breakfast menu. Over 1,000 customers have taken advantage of the offer, which will continue until July 4, 2010 at restaurants in the Parkersburg, WV/Marietta, OH area.
This marketing success can be largely attributed to the exemplary work of The Arnold Agency’s Subway team. The Subway squad works diligently to get results and this campaign is no exception. Working with the local Subway board and developing all promotional materials, The Arnold Agency is proud of its contributions to the campaign’s success.