Bold Ideas — How It Started
The Arnold Agency was born out of a desire to create a culture that fosters creativity and, at the same time, highly values individual contributions.
Our Founder, Linda Arnold, had worked in both the public and private sectors and wanted to combine her experience in a business that would exude Spirit, Passion and Results.
As Communications Director for John D. Rockefeller IV when he was Governor of West Virginia, Arnold developed an extensive network of governmental and media contacts, both outside the state and within its borders. Combined with her previous experience in Washington, DC working with syndicated columnist Jack Anderson and several public interest groups, Arnold developed communications expertise on the national level.
Having worked in highly charged environments, Arnold saw a way to create the same kinds of results without the toll on human resources. The Arnold Agency opened its doors in 1988. While it has consistently grown over the past 23 years into an integrated marketing communications firm, you'll still find an environment that pays attention to every individual.
It's not unusual for Arnold to call a spontaneous rally in the middle of the offices to announce a client achievement or an employee milestone. Whenever the sound of the drum is heard throughout the building, everyone knows it's time to gather for some company spirit. As one of the region's largest full service agencies, The Arnold Agency has maintained this culture throughout its history. "Our people are our inventory", says Arnold. The value of our business is in our intellectual capital - our ability to be problem solvers for our clients. And we don't do it in a cookie-cutter fashion. We take the time to become fully vested in our clients' businesses - recognizing trends on both the national and local levels and staying ahead of the curve.
"It's no longer a matter of producing a series of ads," says Arnold. "Client challenges have become much more complex, requiring unique approaches. We spend a great deal of time up front with strategic planning before any of the creative work, media placement or governmental strategy is done - and we follow up with assessments to measure our progress."