At the recent ceremony for the Public Relations Society of America's annual Crystal Awards Gala, The Arnold Agency was presented with two Crystal Awards and two Honorable Mentions for our work in the past year.
Every year, the West Virginia Chapter of the Public Relations Society of America recognizes individuals or firms who demonstrate excellence in the public relations field within the state.
The Arnold Agency was recognized for its work with the West Virginia Department of Health and Human Resources, including the redesign of the Raze program's website, research conducted for a tobacco cessation campaign aimed at 18-34-year-olds and radio scripts developed for the Change the Future WV program.
Raze, West Virginia's teen-led anti-tobacco program, is made up of thousands of youth from around the state. The Arnold Agency, in conjunction with a new campaign, redesigned the Raze website to help connect Raze members and provide them with all of the tools they need to fight back against the tobacco industry. This user-friendly and teen-centric website earned The Arnold Agency and WVDHHR a Crystal Award.
The Arnold Agency worked with the West Virginia Department of Health and Human Resources' Division of Tobacco Prevention to conduct statewide research to examine tobacco use among 18-34-year-olds in West Virginia. The resulting research findings assisted in developing a multi-media campaign that more effectively resonated with the target audience and earned an Honorable Mention from the West Virginia Chapter of PRSA.
Change the Future WV is a grant-funded initiative that is part of the West Virginia Department of Health and Human Resources' Office of Healthy Lifestyles. The Arnold Agency launched a multi-media campaign, including award-winning radio scripts, which rallied support for the program's mission to create healthier communities in West Virginia. The two thirty-second radio spots earned an Honorable Mention at the Crystal Awards.
In addition, The Arnold Agency received a Crystal Award for its work with the Montana Tobacco Use Prevention Program and their youth initiative, reACT. The Agency developed an all-in-one kit that included the materials needed to conduct three activism events that taught Montana teens how to become effective and active tobacco prevention advocates.
We're very honored for this recognition and applaud the team members who contributed to these projects.