Montana Tobacco Quit Line Calls Reach 35,000

Since 2004, over 35,000 Montanans have called the Tobacco Quit Line to receive free help quitting tobacco. In 2007, The Arnold Agency secured the Montana Tobacco Use Prevention Program (MTUPP) marketing and media account. Since then, the agency has been responsible for developing strategic marketing plans and communications materials to educate Montana’s youth and adult populations about the dangers of tobacco use and to promote the free services offered by the Montana Tobacco Quit Line.

Throughout the years, we’ve hit many positive milestones with MTUPP. Having launched multiple media campaigns directed at various demographics, we have seen the average weekly Montana Tobacco Quit Line call volume increase significantly. We thank the MTUPP team, who works so diligently every day, maintaining communication with our clients in Montana, facilitating campaign components to promote an important public health issue, and dedicating their time and energy to every facet of these campaigns.